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Why is it called “New Age” music?

Would a rose by any other name smell as sweet? Why is the type of music we compose called “new age” music? Many have tried to change the “new age” moniker – Target calls it “Lifescapes.” Muzak calls it “Moodscapes.” Music Choice calls it “Soundscapes.” I think Borders Books & Music tried calling it “Lifestyles.” I have also heard “neo-classical” and “contemporary instrumental” among others.

Why do I bring this up? A woman recently commented to me how sad it was that we were not Christians. This surprised me greatly. I asked her why she would say that. She said well obviously since you compose “new age” music you are not Christians. Wow!! On the contrary – we are. I was curious if this lady’s viewpoint was a common one, and if so, how this happened? Why is this type of music being thought of as Unchristian?

I doubt the classification “new age” will be going away any time soon. The National Academy of Recording Arts and Sciences still calls it “new age” and there is even a Grammy Award for new age music. iTunes calls it “new age”. Amazon still lists a “new age” genre.

But what exactly does “new age” mean? Wikipedia has an exhaustive and interesting page on the origins of new age music at http://en.wikipedia.org/wiki/New_Age_music. But I still did not find the answer to my question until I looked at the “new age SPIRITUALITY” page on Wikipedia.
Although the term “new age” was first used in 1809 by William Blake, it wasn’t until the early 2000′s that the concept of “new age spirituality” was condemned by both the Roman Catholic Church and the Southern Baptist Convention. Even though new age music had little to do with actual new age spirituality practices, it had apparently been condemned as well.

Sadly, it was brick and mortar music stores that lumped dozens of genres of music under the “new age” moniker simply because they did not want to deal with them. Think about it – Enya and Vangelis were originally in the “Pop” bins – not new age. But then along came Celtic music and Native American music and ambient, electronica, world, chillout, space music and jazz crossover (among many others). What’s a little old record store to do? And so the “new age” bin became the melting pot – the catch-all to avoid having to keep all of these genres clearly separate. And I totally empathize! Truly there are dozens of “sub-genres” of new age. There was no way to keep track of it all. But you know what? The brick and mortar stores are gone and we now have computers. Why not embrace all the micro-genres of music?

Gentlemen, we can rebuild it. We have the technology to build the world’s first bionic music store. :-)

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Comments on: "Why is it called “New Age” music?" (1)

  1. This from an interview with David Arkenstone some years ago:

    What is “New Age” Music?
    “New Age” music has sometimes been difficult to categorize, for it is often considered a blending of classical and contemporary rock. Many in the New Age music industry have called Arkenstone’s works as being in a class by themselves, often referred to as Cinematic New Age rock. Arkenstone likes to refer to it as “world age” rock.

    When interviewed by NAV, Arkenstone said that once the advances in computer technology permitted him, he could then “experience the different instruments … all of a sudden, I had all these incredible sounds that are like textures and layers on my synths and my computer. I can’t say that I just put it into a blender, because I really try to look for the right sounds for the right song. But all those influences have turned me into what I am.”

    Arkenstone feels that New Age music may be full of unqualified people who have given it a bad name, that when some people hear something new they often confuse it with “elevator music” or just label what they hear that’s unique and different as “New Age music.” He wants to clearly stay away from any such labels, proclaiming in NAV, “That’s the last thing I want to make. I want to make exciting music that has a melody, that has emotion, that goes up and down. That’s important to me as a listener, and I find that since I have to listen to my music more than I get to listen to any other music, I have to do music that I really enjoy day after day.”

    Read more: http://www.answers.com/topic/david-arkenstone#ixzz1kfOfve2A

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